Deepening Market Layout and Empowering Brands to Go Global - Jiang Wendong Leads a Team to Visit and

To accelerate the process of internationalization strategy and cultivate the Oceania regional market, from July 20th to 30th, Jiang Wendong, Deputy Secretary of the Party Committee and General Manager of Jianghuai Heavy Industry, led a team to visit and research the Australian and New Zealand markets, accompanied by Xie Yefeng, General Manager of Jianghuai Heavy Industry Import and Export Company, and relevant personnel.

Focusing on the high-quality development of brand internationalization, from July 22nd to 24th, Jiang Wendong and his delegation participated in CeMAT Australia, the most influential logistics industry event in Oceania. This exhibition focuses on cutting-edge fields such as logistics management, intelligent warehousing solutions, cutting-edge robot technology, automated processes, and efficient logistics handling. It brings together more than 500 industry leaders from around the world to explore new paths for smart logistics and green transformation development.

Jianghuai Heavy Industry attaches great importance to this exhibition platform and will showcase five star products, including independently developed off-road forklifts, single fuel forklifts, and storage forklifts, at high specifications. Through professional and detailed technical explanations and flexible and diverse cooperation mode recommendations, it effectively stimulated the strong interest and intention of customers to cooperate. Some core customers sincerely invited them to visit the factory for on-site inspection and deepen cooperation after the exhibition. The on-site exhibition cars were highly recognized by the market and all were sold out. The carefully crafted promotional video vividly presents the development history of the enterprise, and emphasizes the launch of the "Phoenix" series of new lithium battery special vehicle products that lead the transformation of new energy, becoming the focus of the booth and attracting many merchants to stop and exchange ideas.

At the same time, the visiting team also conducted intensive market research activities, on the one hand, visiting local core distributors of Jianghuai forklifts. Both parties had pragmatic and efficient communication regarding the current market situation and future cooperation upgrades, further strengthening the development confidence of dealer partners and clearly planning a path for collaborative progress. On the other hand, we have been tirelessly conducting on-site inspections and in-depth negotiations with potential distributors contacted at the exhibition. Currently, we have reached a preliminary cooperation intention and received a large number of intended orders, with significant market development results.

During the research period, Jiang Wendong and his delegation also paid a special visit to the Chinese Consulate General in Melbourne, where they had constructive and in-depth exchanges with consular officials on topics such as deepening China Australia economic and trade cooperation and promoting green energy transformation. The Consul General appreciated Jianghuai Heavy Industry's active response to national strategies and achievements in deeply cultivating the Oceania market, encouraged Jianghuai Heavy Industry to seize opportunities, continue to leverage its technological product advantages, deepen practical cooperation with various sectors of Australia and New Zealand, and contribute to promoting the healthy and stable development of bilateral economic and trade relations and jointly promoting green and low-carbon transformation.

This trip to Australia and New Zealand is a key step for JAC Heavy Industries to actively integrate into the overall situation of the "the Belt and Road" construction and solidly promote the action of "Anhui enterprises going to sea". By accurately grasping regional market demand, actively breaking through brand recognition barriers, and continuously deepening technological collaboration, not only has China successfully demonstrated its innovative and trustworthy brand image to the international industry, but it has also deeply integrated into the local industrial chain ecology of Oceania. Jianghuai Heavy Industry will continue to work together with partners for win-win development, continuously enhance brand influence and core competitiveness, and contribute "Jianghuai Wisdom" and "Jianghuai Solution" to explore new paths for the international development of China's forklift industry.